This is probably too grandiose a title for this blog post, but after my post last week, I realized that I had some odds and ends that I meant to include, but for various reasons did not. Most of these focus on the idea that the potential of digital media and digital books has tended to be set in opposition to paper books and traditional media. If hybridization occurred, as I proposed in my post last week, it tended to be in the creation of digital media that formally adopted some of the characteristics of paper books. This is best manifest in the continued currency of the PDF files as probably the most common and perhaps the most functionally useful way to circulate digital content. They look like a page, act like a book, yet are open to external hyperlinks, video, audio, and 3D content, and relatively seamless linear and nonlinear organization that does not compromise the basic structure of the page or the codex.
I’m more interested right now in the flip side of this situation. This past week a paper book that I wrote with Bret Weber has appeared from North Dakota State University Press. It is published only in paper, and as far as I know, there are no plans to make the book available in a digital format. As I’ve blogged on before, I have an interest in expanding the paper book to include both updates to the itineraries, but, more important, updates to the ideas present in the work. In effect, I want to wrap the book in a new context that allows the original paper volume to continue to stand as a unit, but can also offer new ways of thinking about it through updated research, reading, and thinking.
The desire to move from digital to paper and to digital again, I think is one of the intriguing challenges facing publishing these days. As I outlined with my new project in collaboration with the digital journal Epoiesen, establishing ties that link paper to digital content is both an aesthetic and practical challenge.
It is interesting to note that there are some recent ventures in commercial publishing that have wrestled with the exact same issue. In my little corner of the world, for example, the watch blog Hodinkee recently published its first paper magazine. Carrying over many of the key aesthetic features from the blog, including the high quality color photography and genteel style, the magazine runs to $27.00. There are, of course, branding issues here that suggest that perhaps serve to distance the premium periodical from the more lowly blog while at the same time demonstrating a family resemblance.
My favorite audiophile blog, Parttime Audiophile, has recently initiated a similar venture with a downloadable .pdf called The Occasional. While this is a clever play on the “part-time” name, it sets itself apart with its higher production quality and its explicit print orientation, although at present, it is only available as a download. The presence of two page spreads, the organization of the text in difficult to read (and non-justified!) columns, and the absence of hyperlinks makes it more difficult to read as a digital document, but also clearly echoes the paper page.
As I’m looking ahead to new ways to bring North Dakota Quarterly to a new and expanded audience, I’m likewise facing the challenge of integrating regular digital content appearing on our website with ab annual paper version.
There are reasons, of course, for the persistence of paper. In the case of Hodinkee or (perhaps hinted at by The Occasional), there is a prestige associated with print even if it is digitally mediated. For upscale commodities like watches and high-end stereo equipment people expect a certain kind of luxury even in the media surrounding these products. My colleagues at NDQ have tended to emphasize the physicality of the paper book and the character of the final product as evidence for having MADE something. I admit that this feeling of making has carried over into my love of producing paper books as well.
For academic work, there is another important and more practical aspect to producing paper that hybridizes with the digital. In academic culture it is still easier to cite paper (or paper-like) versions of books and article according to page numbers. Reviewers continue to prefer paper books – when given the option – and libraries remain better equipped to catalogue, preserver, and circulate print copies even as their book budgets continue to shrink. Paper copies, whether on the desk of an editor or on a library shelf, conform to certain institutional expectations for how knowledge looks physically. Of course, this might be a temporary or transitional stage in how knowledge looks and circulates as we come to terms with a more robust and complex digital future, but the massive history and continued ubiquity of printed media suggests that these paradigms will be slow to change.
All this is to say that one of key challenges facing publishing these days is not making digital less like paper, but making paper more like digital. There is a present need to create hybrid forms of paper media that push the boundaries of how the paper codex has traditionally functioned and to blur the lines between paper and digital. This under-appreciated and under-recognized form of hybridity will be part of what The Digital Press at the University of North Dakota explores.