Booking at the Speed of Blog

This week, I’ve spent time doing two things (let’s say). One is reading Hartmut Rosa’s recent book on acceleration. The other thing is working on the final edits of the next book from the Digital Press at the University of North Dakota, Visions of Substance.

Visions of Substance began its life about 15 months ago as a series of blog posts on my blog in a series called “3D Thursday.” The response to these posts was really good, with a few of the posts ranking among the most frequently viewed on my blog and attracting thousands of page views and a few academic citations to boot. I was pleased by how easy it was to publish substantial blog posts and to get ideas and practices, particularly in the fast moving area of 3D imaging in field archaeology.


Visions of Substance Cover

My goal as a publisher was to move this content into a book form. To do this, we invited the contributors to revise their papers and provide better quality images when necessary. Those inclined can see their work move from from the realm of the blog to the less ephemeral world of a digital and bound book.

This process was interesting to me for a number of reasons. First off, my hope is that the blog to book process continues the process of expanding the boundaries of “scholarly communication” to include the less formal space of the blog. Since the early days of my blog, I have made a little show of migrating it to a “paper ready format” as a light-hearted gesture in this general direction. I still don’t have the nerve to actually count my blog as part of my academic output, but it’s hard not to see it as part of my scholarly identity.

I also have become more and more interested in the publication process. I’ve long admired the Journal of Roman Archaeology for its austere and – let’s say – uneven editing; the spirit of the journal is captured beautifully in their website. I imagined it as a model of publishing efficiency as it dispensed with even the most basic formatting cues beyond footnotes, page numbers, and titles. My second love, has long been Hesperia, which subjects its authors to an arduous editorial process, exacting standards, and a good bit of design swagger in its presentation. Hesperia is – for an academic journal – sexy and it knows it. As some new to publishing, I realized that nothing I did would come close to Hesperia, but I could approximate a Journal of Roman Archaeology vibe. In fact, I think I could even do a tiny bit better than the JRA without succumbing to the need to actually take design seriously. This means that a respected academic template already exists for efficient publication with relatively little polish.

A colleague and I were chatting yesterday and we both noted how, in some point over the last half century, the correspondence or note has vanished as an academic genre. I recall Hesperia having published short epigraphic articles maybe a decade ago and I certain cite a few short notes in my own work, but as far as I can tell, few journals in the humanities continue to publish contributions under, say, 8,000 words. An editor once told me that it was because short articles took every bit as long as long articles to lay-out and edit, so it was more efficient to have 5 long articles rather than, say, 4 shorter notes and 3 longer articles. Book reviews continue to appear because, generally speaking, they are less editorially intensive (that is, they less editorial contact with authors and peer reviewers). I wonder if we can create a model for these think a streamlined publication flow that emphasizes public peer review through a blog like interface, and making the publication of notes no more intensive than a book review.

I’ve been thinking about the influence of speed lately. To return to Harmut Rosa’s book, he argues – and I’m simplifying greatly here – that acceleration and speed in late modernity have led significant and recognizable social change. (For a much better consideration of Rosa’s work in this context go here.) He is not the first to make these arguments, but he does summarize a vast swath of recent scholarship on the topic (and I’ll write more about this soon) and identifies the acceleration of the late modern world as the key instrument to social transformation. Among the many direct effects of speed, for Rosa and others, is its tendency to collapse space and distance, and, I might add, promote the creation of spontaneous communities around events that might otherwise exist in physical or intellectual isolation.

To apply it to our case here, Rosa’s concept of social acceleration explains how rapid publication has the potential for creating a sense of scholarly immediacy in print publications that we usually reserve for, say, the communal experience of academic conferences. Streamlined publishing from blog to book preserves some of the rawness of conference presentation (or blog post) while formalizing what might otherwise be ephemeral, informal interaction between academics. So as I work toward booking at the speed of blog, I have become increasingly interested in how publishing old-style, paper (or for that matter digital books) quickly based on academic ephemeral could make social and intellectual ties between academics more transparent and to localize, even if it’s just on a page, the liquidity intrinsic in the modern academy.


  1. Just checked the JRA site and it made me nostalgic for the text based internet before windows.


  2. Vince,

    Indeed. I wish it used frames!



Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s