Denim, Gibson, and Archaeology

January 24, 2011 § Leave a comment

Over the holidays I read William Gibson’s newest book, Zero History. One of the main plot elements was a search for the creator of a secret brand of denim called Gabriel Hounds.  Without going into too much detail and giving the story away, the search for clues as to who produced Gabriel Hounds leads the main character of the book – the former punk rocker Hollis Henry – to the edges of the underground fashion world and allows the Gibson to indulge in a few of his famously detail-laden discussions of global merchandise. Denim represented a global product and even the secret Gabriel Hounds brand left traces of its secret existence in Australia, Japan, France, Italy, Canada, and the US.  Denim was a global phenomenon.  At the same time, the brand itself was hyper-individualized and almost custom made. Just to purchase it, you had to know people who knew people, so every example of a Gabriel Hounds product marked you as someone with a place in a very small circle of people in the know.

This past weekend, I read over D. Miller and S. Woodward, “Manifesto for a study of denim,” Social Anthropology/Anthropologie Sociale 15 (2007), 335-351.  This article calls for a approach to denim as an globalized social artifact that, nevertheless, functioned in very distinct, even individualized ways, on the local or personal level.  To collect data for a project that both affirmed the global reach of a particular commodity and affirmed its unique place in highly localized social practices, the authors called for a network of scholars to investigate local practices around the world.  Some of the facets of this Global Denim Project appear on the project’s website.  Like denim itself, this network of related projects are at once a manifestation of the spread of modern anthropology (and modern, western ways of describing our society) and intensely local practices. The individual practices of the collaborating scholars fit local conditions, individualized scholarly predilections, and

To say that work on material culture finds neat parallels with archaeology is to point out the similarities between a puma and a house cat.  That being said, this manifesto does offer some nice observations on the relationship between the personal, local, and global. Archaeologists confront the tension between the local and global every time they contemplate methods to document, produce, and study such highly localized phenomena as settlement patterns, resistance, or economic integration. They confront this issue again when they try to compare their results with results gathered from elsewhere in the world. As I have documented in this blog (here), archaeology is a global brand brought together by only the slimmest of professional and disciplinary affinities.

To bring this back to Gibson, I’ve blogged on Gibson before in the context of Punk Archaeology.  He was one of the founding fathers of the cyberpunk genre and has a brilliant eye for landscapes and objects in his work.  Punk rock with its fetishized anti-comercialism and radical individuality presents an ideal – if ironic – complement to the tension between local and global in denim, social anthropology, and archaeology.  In some ways, we’re all doing the same thing as we wrestle with the age-old tensions between the unique and universal. Most of Gibson’s work, seem to include characters who constantly push against the undifferentiated void which he variously identifies as “the sprawl”, the net, or even our globalized, commodified existence.

By projecting the tension between the local and global into popular culture, we take a long standing philosophical distinction and consider it against the backdrop of the lived space.  In effect, we take the abstract notion of the “universal” and make it real by adhering it to the limits of our world.  These physical limits allow us to apply the universal to objects and bring archaeology and the study of material culture into a venerable conversation.

Archaeology, Method, and Inequality

January 19, 2011 § Leave a comment

Most archaeologists know that there is a clear link between our the material remains of the past, the methods that we use as a discipline to document them, and our view of past social organization.  I’ve been thinking about this a good bit over the past two month as I work to revise for publication a paper that I gave at the Contrast in Contrast conference this past fall.  (For more on that paper see here, here, here, here, here, here, and here).  The subtitle for the conference was “Studies in Inequality”, and this got me thinking about how we understand inequality in the archaeological record of Late Roman Corinth.  In general, scholars have tended to emphasize discrete groups within Late Roman society (the church, the local elites, pagans, or even laboring classes), but with the exception of the relationship between pagans and Christians said little about the relationship between these groups.  As a result, it has been pretty difficult to understand social relationships and potential inequality in a Corinthian context.  In fact, the massive quantity of archaeological evidence produced by elite interests in the area of Corinth in Late Antiquity, has tended to dominate the archaeological discourse.  The tendency for elite landscapes to dominate the archaeological discourse is not, of course, unique to Corinth.

The most cynical view of this tendency understands the relationship between social standing and archaeological evidence as rooted in the historical development of archaeology (or even the humanities, more broadly).  In this view, elite white men studied archaeology to understand what their counterparts were doing in antiquity.  To do this, they studied monuments, elite art, elite texts, and the places named in these texts.

A less cynical (and maybe more naive) view holds that archaeologists are prisoners of their evidence. In other words, elite monuments, texts, and objects tended to survive better in the archaeological record.  Since our discipline is predicated on the study of material objects from the past, we are by necessity a discipline biased to the production of elite narratives, particularly for the ancient Mediterranean world where elite material seem so much prevalent.

As I revise my Corinth in Contrast paper, I am really struggling to extract from the archaeological evidence present in the Corinthia, a narrative of the 6th century that both accommodates the expansion of imperial power in the region and local resistance to this expansion.  My goal is less to argue that resistance occurred and more to find space for resistance among the archaeological remains of the region. There are few texts that describe what people were doing in the Corinthia during this time so the traditional routes to understanding how people responded to the 6th century building boom are blocked.

The relationship between various contemporary buildings holds forth some promise, as does various graffiti pressed into the wet mortar of an imperially funded building.  We may be able to argue that the productive landscape changed in some ways too, but subtle shifts in settlement do not speak directly to shifts in attitudes.  The more pressing question, however, remains whether these traces in the landscape, architecture, and epigraphy are sufficient basis for stimulating new kinds of questions from ancient evidence.  These new questions would seek to examine inequality by challenging the epistemological basis for archaeological knowledge. This may mean that arguments for inequality are less convincing by contemporary archaeological standards (and our standard of evidence is lower or different), but it could produce greater space for groups who traditionally excluded from narratives about the past.  And this could challenge methods and perspectives on the past that tend to reproduce the privileges of the dominant class.

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